Color Transforms

What does color add to an overall design? A black and white design functions just as well as a colored design, so the only possible reason for colors are aesthetics. Colors often offer ourselves a form of self-expression, when even in the most basic of colors. For example, dell.com offers a wide array of laptops; of which, the most popular is the 'inspiron' series. Their commercials are also mighty creative with the idea of 'dipping' laptops into color vats to color them. Even those these are the basic colors, with the given option of flat or gloss, these combination are often enough to show some type of individualism.

Even though we have discussed why colors are a tricking things to define, there are some general guidelines as to how colors give off different meanings. For instance, colors that are derived from red, yellow, and orange areas of the color wheel are often welcoming and warm; whereas the cool colors are from the violet, blue, and blue-green areas of the wheel. This is how the majority of society feels toward these colors, but these are not the only meanings to colors.

Black on laptops often offer a safe color to choose; no one is going to criticize or judge you for using it. Red and yellow laptops often catch the eye and are what I feel a bold statement about who you are: unafraid of self-expression. Colors often fall within our own made-up categories, just like how Albers says that colors are illusive and fleeting in meanings. But colors always add a dash of something extra in design.

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