Less is More

Let Loose

 

     Less is more. Why does this phrase confuse a lot of people? We are often confronted with visuals that invade our mind with too many pictures, colors, and symbols trying to get us to notice their brand. Well, simplicity is often the best design to make things stands out, at least to me. Often very vibrant items are made because they need to advertise themselves; the simple designs need no advertising at all. Labels are what we remember, so why make something too visually complicated? 

 

 

   

 

     Look at the label on this vodka bottle. There are very few elements to consider.  The blue background lets us distinguish this from its White Label brother. The silver lotus flower makes the drinker feel like they are drinking something elegant and gourmet. And in the end, for everyone who didn't know what they were drinking, the logo and company name is printed on the label. This label is simple and not to cluttered, the simplicity makes the bottle seem sleek and smooth. For some reason, the most simple designs often makes me feel as if whatever I look at is clean and precise. Such a simple logo is able to convey so many things and makes this such a piece of art.

     

 

        In the end, all labels want is for you to remember what they are selling. Being more than a couple shots in and on the verge of passing out I want to remember 'this Lotus is some really good vodka' ... followed by a sudden shut down of my body as the alcohol takes control. But at least I'll know what to buy next time.

     Design well made? I think so.